Copywriting – Persuasive Words

Copywriting –  Is it art or craft? Does it really matter?

The more important questions are:

1. Would my copywriting sell more of your products?

2. Would my copywriting rank your webpage higher with Google?

3. Would my copywriting turn potential customers into your clients?

The short answer is Yes – call me now, let’s get together

If you want the long answer – read on:

Would my copywriting sell more of your products?

I’m a copywriter – words are my arena

I use them to build dreams

I craft words, that engage your audience

Words that make complex issues easy to understand

Words that capture interest, create desire, call for action

I create words filled with visual imagery

Emotional words that seduce, persuade, convince

Words that win hearts

Sometimes subtle and caressing

Sometimes bold and dynamic

But all times words that turn readers into customers and clients

Is the answer is Yes – call me now, let’s get together . . .

Would my copywriting rank your webpage higher with Google?

Key words are the fabric of the web, of your website

Your website content has to be engaging, readable and informative

Together we’ll work out the right words and phrases for you and your business

Content may be king, but more content isn’t the same as more powerful content

It may be for search engine spiders – initially,

but once people turn up to read it

Google sees how quickly they leave and that’s reflected in future ranking.

My words on your website will delight Google – and your readers

Maybe I should be writing your blog too.

Is the answer is Yes?  then call me now, let’s get together . .

Would my copywriting turn your potential customers into your clients?

Together we’ll define your preferred clients

Get right into their mind – so we can speak directly to them

Together we’ll work out the right tone of voice for you and your business

We need to speak to your clients, in your company voice

If the words make them love you and your company

If we build a lie, disillusion will follow

everything will turn to sand

I have to build your words around you and your business

You have to follow through

Nothing defines you

Nothing emphasises security

Nothing resonates as powerfully

As continuity of message, style and voice

It’s about branding

It’s about identity

It’s about trust

Is the answer Yes?  then call me now, let’s get together . . .  If you don’t call, I hope you’ve clarified your thoughts and ideas, maybe bookmark this page for the future.

Incidentally on the art/craft question, David Ogilvy, the master, said: “If it doesn’t sell, it isn’t creative!”